The primary assets of each modern startup are time and money. Getting your product released quickly in order to attract investors and receive funds, gain market share and collect feedback is what any startup aims at in today’s competitive USA. Traditionally, development of mobile application required a tough choice to be made between doubling development expenses on creating two native versions of the software for iOS and Android platforms or reducing engineering budget but ending up with inferior hybrid solution.
But with the introduction of Google Flutter it became clear that the latter option is absolutely unnecessary. The combination of high efficiency of development cycle with superb graphical interface made this framework a must-have for each startup that wants to be successful. In this article we are going to examine reasons why startups prefer Flutter for developing their projects.
1. Unprecedented Acceleration of Development Cycle
One of the most important factors in success, the speed of development, is critical for startups and makes their projects live or die. With the help of this framework, entrepreneurs manage to get a dramatic reduction in the amount of time necessary to release their products. Writing one codebase, which works well on iOS, Android, web and desktop, startups can maintain just one roadmap of development, instead of two.
One of the features that contribute to speed of development to a great extent is called Hot Reload. If you modify even a single line of native code, you will have to wait for a few minutes for the application to be compiled. But Flutter application can be modified instantly, as changing takes less than a second and preserving the application state. Debugging becomes very easy.
2. Unique Cost Efficiency and Resource Allocation
Getting pre-seed or seed funding for a startup from venture capitalist nowadays is not an easy task. That is why startups try stretching their investments as much as possible. Using a separate team of experienced iOS developers who are skilled in Swift language as well as Android native application development team working with Kotlin is twice expensive and requires additional coordination between PMs.
Using Flutter as a framework means hiring just one engineering team that will be working with Dart language. It has a gentle learning curve for those who have experience in JavaScript or Java languages. This results in halving engineering budget that can be directed into marketing efforts instead.
3. Speedy Native Graphics Rendering
A non-technical entrepreneur often thinks that the quality of application generated with a framework is not high. Actually, frameworks use native rendering engine and do not use web view or JavaScript. So, using Flutter, you will create an application with amazing native-like performance. It reaches impressive 60-120 frames per second.
Such performance is crucial for winning attention of Americans, because they have high demands for their mobile applications. And Flutter allows achieving the top level of performance and looks.
4. Completely Customizable Application Interface
Startups strive to stand out among a large pool of applications on the Internet. Native components that are used on iOS and Android devices usually limit the freedom of product designer too much. But Flutter does not use these components and relies only on widgets. That is why product designers are free to be creative as they want.
Since Flutter is rendering its widgets independently, a design that was developed with this framework appears completely identical for old and new models of Android smartphones or iOS devices. So, you will not have to sacrifice your designs, just creating something that would suit both operating systems.
5. Efficient Development of Minimum Viable Product
Creating an MVP allows validating an idea of your startup and getting insights on how customers react on your startup. In addition, it allows gathering data to present to investors. Nothing else but Flutter framework could be used to build MVP due to its efficiency.
While coding an MVP, you don’t need any code that will be deleted at the final stage of development. The code written in Flutter during MVP development will become your basis for a bigger version of the application. It is also important that it supports the latest BaaS platform like Firebase or Supabase. This makes deployment effortless.
6. Stability and Future Proofness
It is always a risky move when deciding on technology stack for application development. It could turn out that a framework is not actively developed anymore and its support disappears. When choosing Flutter as a framework, you don’t have any worries about that as it is actively supported by Google.
Furthermore, Flutter has got very strong community of developers behind. There are hundreds of thousands of open source plugins that help solve many tasks. They significantly save the time of developers.
7. Flexible Platform Support
Initially, a startup could consider mobile application development only. However, later the application should be ported to web and desktop. Due to very flexible framework architecture of Flutter you can add new platform and even convert your application into a desktop app.
Using common programming language, your startup wdevelopment in startups?
This framework allows using just one codebase for both versions of applications for iOS and Android. It saves half of the expenses on engineering and reduces development cycle.
How does Flutter influence the performance of mobile applications?
Not at all. Modern applications coded in Flutter have performance equal to native one. The difference lies in implementation. Using Impeller rendering engine, Flutter manages to generate up to 60-120 fps easily.
Is Dart programming language difficult to learn?
Dart was designed specially for people familiar with JavaScript, Java, Typescript, C#, Swift etc. In just 1-2 weeks, a person becomes an expert in Flutter.
Can I use hardware components in my Flutter application?
You can enable access to GPS and even biometric sensors in your Flutter application, using available plugins and APIs.
Is Flutter able to scale my startup?
Yes, definitely it is. Many companies are already using it in their business: Alibaba, eBay, BMW and even Google.


